Tutorial 01_

Prior to my tutorial, I noted down my thoughts an feelings from the initial presentation at the beginning of the year right through to now. 

Is the fashion industry a paradise for a graphic designer?

Presentation;
- The relationship between graphic design and fashion.
- The role of the graphic designer in the fashion industry.
- Does fashion effect graphic design and vice versa?
- Can similar trends be identified across both disciplines?

Lavers Law – Reflected in graphical representation?

‘Is clothing not virtually a visual language’ – Alison Lurie
- Need for graphic design in fashion?

Reading
- Hello My Name Is Paul Smith
- Mr. Porter Paperback (V1/V2) : A Guide To A Stylish Lifestyle
- Fashion, Culture & Identity
- Brand New : The Shape of Brands to Come
- Fashion by Design
- Graphic Design for Fashion (Visual Research)

Galleries / Exhibitions
- Hello My Name Is Paul Smith
- Sam Taylor-Johnson – Second Floor
What do I want to get out of COP?

Is the fashion industry a paradise or a black hole for a graphic designer?
- Scope for experimentation and exploration?
- Freedom of design?
- Just a tool?
- Disregarded as a lower discipline?

Practical Research or Standard Research?
- Experimentation and practical
- Reading / Watching / Sourcing

What really interests me?

Graphic Design;
- Print / Physical
- Publication / Editorial
- Digital
- Video
- Art Direction
- Advertising

Men’s Fashion;
- Style
- Smart
- Contemporary
- Sophisticated
- Avant Garde
- Influenced
- Heritage / history / story

Photography;
- Fashion
- Portrait
- Documentary
- Urban Landscape

Film / TV;
- Drive / Only God Forgives / Nicolas Winding Refn
- Pulp Fiction / Reservoir Dogs / Quentin Tarentino
- The Peaky Blinders

Theatre / Plays / Poetry
- The History Boys
- ‘Tis a Pity She’s a Whore

Line Illustration

Football

Skiing


I was still unclear of the direction I wanted to go in and what I wanted to get out of COP.

These were things I managed to establish in my tutorial as well as highlight other things I needed to do.

Establish a hierarchy in the question;
- What is more important in the question?
- Fashion or graphic design?

Structure;
(Five chapters maximum)

Prologue
- Manifesto

Introduction

Three chapters about stuff

Fourth; Bring in theory

Conclusion

Two case studies;
- Primary research

Introduction
- Tell them what you are going to tell them

Body
- Tell them
- Theory chapter - Triangulation

Conclusion
- Tell them what you told them

Identify case studies
- Paul Smith
- Urban Outfitters
- Muji
- Collect
- Monocle
More regionalised
- easier to research

Lifestyle / Trends / Othering
- More than graphic design

Is it design that has the relationship with everything?


Essay Plan;

Prologue
- Manifesto

Introduction

Chapter 01
- Similar sensibilities between fashion and graphic design
- Laver's Law
- Walter Benjamin

Chapter 02
- Differences between fashion and graphic design

Chapter 03
- Theory
- Trends / Style / Othering
- Marshall McLuhan : The Medium is the Massage

Chapter 04
- Lifestyle
- Design has relationship with everything
- Case studies

(Chapter 05)
- Paul Smith case study?
- Regional case study?

Conclusion

Bibliography