Sunday 30 September 2012

Freshers Flu Research - Labels


Whilst creating ideas for the ‘How to survive Freshers Flu’ brief, we wanted to treat it as a medical condition that can have prescriptions written for it.


As research I looked for similar concepts and ideas and found this image. The image shows a pill/tablet bottle with a prescription label on it, however the label, although keeping the fundamental layout has been changed to read; ‘YOU TAKE ONE BY MOUTH DAILY UNTIL YOU CAN LIGHTEN THE FUCK UP’, being authorised by ‘Dr. Life’ as well as some other minor changes.

Work produced by: Unknown

This is an idea we tried to emulate when producing our ‘survival kit’ by labelling everything in the box as if it had been prescribed.


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