Sunday 18 November 2012

Visual Literacy - The Anatomy of Type

  
In this session we looked at the physical attributes of letterforms and the differences between Fonts and Typefaces.
A Typeface is ‘the collection of characters, letters, numbers, symbols, punctuation etc. which have the same distinct design.
A Font is ‘the physical means used to create the typeface – computer code/lithographic film/metal/woodcut. Fonts can vary in point size but have the same constant weight.

The most common fonts are:

Block – mainly used for headlines and display

Gothic – always sans serif

Roman – commonly with serifs

Script – brush and handwritten

Other possible variations of font within a typeface are:

Regular
Regular italic
Light
Light italic
Bold
Bold italic
Ultrabold condensed
Condensed
Extended
Boldface

As part of this session we, in our groups, arranged our fonts into categories. The first categories we put them in were, the possible variations however we only had fonts that fitted into regular, regular italic and bold.

The second categorization we did was to arrange them into either, block, gothic, roman, script.



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