Monday 11 March 2013

Ian Anderson – Designers Republic




Sheffield Design Company
July 1946 – Now


Album cover design
Reinterpret in terms of context of design.
Warp label/logo
-                Anything designed to be futuristic quickly becomes dated.
-                If you want to design something futuristic, design it futuristic in historical context.


Don’t put Creative Designer on anything you do, as every designer should be creative.

Don’t put Typographer if you are not one.

‘It’s in the past so it doesn’t matter’


1993/4 Emigrate Magazine.
Britain and USA
Global views from a specific pub in Sheffield.

Sissy Cover  – relationship between the UK and the USA.
                        - God mother of all designer dolls - Bearbricks


Evolved – cartoon

In the magazine interview, DR were asked about their opinion on 3D graphics – their response – never do it.
-                When asked to do the cover for the magazine produced a 3D image of sissy



Links with Japan.
-                Produced 300 dolls – hand painted.


New York – Customised Terror

Work, Buy, Consume, Die.
Tokyo/Japan – Head of commercialism.
Transmodification – When one thing becomes another, at one point, conceptually, it is neither.
Things being not what they seem.

F.M.C.G. – Supermarkets

Pho-Ku Corporation (Fuck You)
-                Business cards


Designers Republic – Not just graphics
-                (Flat) graphics
-                 Photography

Album cover: Moloko
Clockwork Orange – Milk
Focus on milk

Record label wanted glamour and wanted the artist on the cover.

A lot of thought and concept behind the single image.

Richard X/Liberty X
-                Pop muppets
-                (Credible) pop

The original idea was to have all of the members sat in a hypermarket – this idea was scrapped as it was deemed too close to the bone.

Decided on having them working in a factory
-                Mass produced band
-                Mass produced music

Club Work
-                Gatecrasher

Sushi Restaurant
-                Centre Point
-                Canary Warf
-                Feel as if you were in Tokyo
-                Whole place designed by DR

Coca Cola
-                Trying to reconnect with culture
-                Connect their pop culture past
-                ‘LOVEBEING’
-                lovebeing.org
-                Contour bottle – aluminium


Helvetica 50
-                A year in the life of Helvetica
-                1961 year Ian was born
-                Stephanie Sykes

Autechre
            Special packaging that would still fit into a CD rack
-                Steel sleeve
Oversteps Album
-                Technology vs human
-                Can you draw a perfect circle
-                72 variations – cover all parts – CDs/Posters/Albums – Ensure that every single one was different.



New. Now. Wow.
-                Lisbon Biannale
-                Originally ‘Its about time’
-                Focus was on time
 
Edited Oil Paintings
-                McDonalds imposed
-                What they put into it
-                In jokes
-                Personal
-                How can they change it
Communication provokes a response

How communication works differently if you are aware of the context.

Wait Here

English love to queue
Japanese are very polite

‘Less is more’ – Stupid saying

Shop
-                Posters
-                Collectables
-                AIM LOW+M-SS

Manchester School of Art Promotional work

Atom, Vectors, Pixels, Ghosts.

Originally didn’t want a studio, wanted people who would do the work when needed.
If you want to make money your company/studio needs to grow.

Ian not personally interested in the money.

Turns into a vicious circle where you have people working for you who you don’t want, doing work you don’t want to do.

‘No pension but will never die’

Do what you want to do and what you enjoy.
Be brutally honest with yourself.

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