Who the hell am I?
Worked at Chase in
Manchester
Now at Music
What the hell is this?
Not your usual lecture
Not ego masterbating
· A and B: the two kinds of designer
· Brand spanking
· A portfolio is for life, not just an interview
· Please don't be a twat, get a placement
· Design is not a job
A AND B
What is graphic design?
Term graphic is now
redundant
What we see it as
LOGICAL & EMOTIONAL
LOGICAL - A
Form follows function
Swiss
Modernist
Rational
Precise
Clear
Appeals to the brain
EMOTIONAL - B
The big idea
Use anything
Stems from advertising
Appeals to the heart
Just different
approaches
One will appeal more than
the other to you as a designer
Some overlap
Decide which one to be?
What you want to do
What you think you're good
at
'Not a job it's a lifestyle'
BRAND SPANKING
It's ubiquitous
And bullshit
Corporation is different to
branding
Branding is a catch-all term
used by people who don't understand it
Not just logotype stuck on
everything
'Brand expression'
Context:
Have to understand before
you can do anything
The deeper you dig he higher
you rise
Have to be more open, ignore
style, trends and fashions
Solve problem
Find unique angle
PORTFOLIO
most subjective piece of
work you will ever design
'Credentials'
Opinions vary
Design it so you are happy
with it
Simple
Don't over work it
Visuals are the most
important
Visual prompts for yourself
Showing off
Be (really) objective
Edit it rationally
-What is it
-What do I want people to
know
-How do you show it to them
Let it answer itself
Talk about the cherries on
the top
Anticipate questions
Don't hold posters in front
of you
Don't stationary stack/build
Styles and fashions will
hurt
Regurgitation doesn't help,
be true to the work
Design graduates
are...ill-equipped
Placement are becoming ever
more important as a bridge between college and consultancy
15,500+ will be going for
the same job you are
Creative review 2005
Placements, why?
Agency insight
New expectations
Real work
Hone all of your skills
Build bridges and meet some
interesting folk
Put you head of the
competition
Improve your tea making
Reassure you of your ability
Make you more confident
Placements, why not?
Make a loss money-wise
Away for a period of time,
more often than not, alone
Taken advantage of - don't
let people take the piss
(don't put irrelevant shit
on your CV)
All about the EXPERIENCE
TEA is a way in
GET A PLACEMENT - exploit
that time - do EVERYTHING
ALL THE TIME, SUMMER,
EASTER, CHRISTMAS
Getting one:
Have a hit-list - aim for
the one you really want, worst that can happen is they say no
Research everything -
website, Internet, be interested
Talk to people who have been
through the experience - the shit that no one tells you
What to do when you're there?
Be punctual
A little enthusiasm goes a
long way
BE YOURSELF
Spell their fucking name
right
Visuals before a call - send
them something - print and/or email
You'll end up doing anything
and everything
DESIGN IS NOT A JOB
20% of entire day is spent designing
DESIGN IS ABOUT PEOPLE
People work for people who
talk to fucking loads of people
Contacts
Your personality and the
ability to make relationships work is a massive factor in your employability
Portfolio is only a way in
DESIGN IS ABOUT RELATIONSHIPS
Have to be comfortable with
what you're doing
If not, there isn't much
point
Can do anything if you want
to
Don't put pubes in your
portfolio
Be enthusiastic
Be on it
Photo quality needs to be
high
Don't present huge
portfolios
If you're producing work you
don't like produce an alternative option and present with logical argument
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